Assignment:
Write a 2 - 3 page paper where you explain the competitive advantage of a real or imagined business.
In your paper address the following:
- Select an existing business or create one of your own.
- Describe the business in detail.
- Describe the product or service.
- Describe the goals and objectives of the company.
- Finally, elaborate on the company's strategic plan based on Porter's Three Generic Strategies. Where do they fit and why?
Note: If you select a real company please provide a link to their web site as a reference in APA format.
Carefully select the business since you will be completing additional assignments for this business in future weeks.
Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.