Assignment
Write a 12 font, APA format, 4-5 page paper answering the following questions based on the discussion below and the references mentioned.
Gorman, T. (2007). Chapter 9: Writing to persuade. Persuasion: Command Attention - Hold Their Interest - Get What You Want. Avon, Mass: F+W Media.
Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95.
Fracaro, K. (2002). Persuasion: A modern management technique National Research Bureau, etc.
Mortensen, K. W. (2004). Maximum Influence : The 12 Universal Laws of Power Persuasion. New York: AMACOM.
Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79.
McIntosh, P., Davis, J. H., & Luecke, R.,(2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study.
1. Which of these four authors was the most convincing or presented the most useful information (Mortenson (2014), Cialdini (2001), Conger (1998), and Fracaro (2002))? Explain your reasoning as to why you found this author more convincing that the others.
2. Based on the ideas about persuasion that you read about in the background readings, write a memo at least one page in length to your employees trying to persuade them to cancel their weekend plans and volunteer to work next weekend. This memo shouldn't be an "order" that they need to work on the weekend, but rather an attempt to persuade them to do so. In addition to the background readings, use concepts from at least one of the two Pearson tutorials from the background materials to guide you in the writing of this memo.
3. Explain how your memo applied the concepts from the readings and how you used one of the Pearson tutorials.