Assignment

Write a 1,050-word report on the company you selected, following up on the Individual Assignment (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives

o Strategy Formulation.
o Indicate the markets that the company will pursue.
o Specify the unique value the company will offer in the selected markets.
o Discuss the resources and capabilities that are required.
o Analyze how the company will capture value and sustain competitive advantage over time.

• Business Management Strategy

o Consider Cost and Differentiation Advantages.
o Describe the Corporate Strategy.
o Investigate Vertical Integration.
o Describe Strategic Alliances.
o Detail the Company Competitive Advantage.
o Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.