Assignment

Write 500-700 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:

• What product did you choose to analyze for the Key Assignment, and why? What were your initial reactions to the product advertising campaign under analysis?

o Did the campaign change your attitude? If so, how?
o Did the campaign change your behavior? If so, what did you do differently?

• Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:

o Authority: Did the campaign use an authoritative figure to persuade you?
o Reciprocity: Did the campaign offer something in reciprocation?
o Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
o Social Proof: Do you feel a sense of social approval because of the campaign?
o Likeability: Do you like the people in the campaign?
o Scarcity: Does the campaign imply a scarcity of the product?