Assignment

Within the context of one of the two business plan case studies below, take on the role of an investor. Determine if you would make an investment in the chosen business plan by analyzing the strengths and weaknesses of the proposed business plan. Incorporate the Sahlman article "How to Write a Great Business Plan" as you complete the assignment. (NOTE - Choose only one plan).

• Business Plan for Room for Dessert: Adding Unique Ingredients to Life's Balancing Act

• Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry.

For this assignment, write a 5-7 page paper in which you do the following: 1. Assess the strengths and weaknesses of the "people" factor. 2. Assess the strengths and weaknesses of the "opportunity" factor. 3. Assess the strengths and weaknesses of the "context" factor. 4. Assess the strengths and weaknesses of the "risk and reward" factor.