Assignment

TOPIC: Strategic Alliances, Partnerships and Networks

Demonstrate and critique how strategic alliances, partnerships and networks is operationalised and applied in the business world using a recent news article as a case study/reference. (must be released in the business media within at least two weeks ago).

The following guidelines may assist you to think critically about your chosen topic and news item:

1. Which source or sources published the news item? A brief summary of the strategic event in focus (e.g. an acquisition was announced or a new product was launched or a company is going through structural changes or a change of leadership in a company was announced etc.).

2. How might the market respond to this situation in both the short term and in the long term? How would it affect certain companies or markets?

3. How does the news item illustrate the topic?

4. What can be learnt from the event? How does this event (a news item) contribute to a better understanding of the topic?

5. How is this news linked to the previously studied topics in the course?

6. Can you predict the further development of the situation? What might happen next?

Criteria:

• Your ability to use the concepts and tools of strategic analysis in a competent fashion (e.g. illustrate selected concepts of the assigned topic by applying it to the real world setting);

• Your ability to identify, access and appropriately report a business news media report;

• Evidence of thorough knowledge of the news item being reported;

- The quality and adequacy of supporting materials ( e.g. visual aids etc.)

• The visual aid can be used to display relevant illustrations such as a company's logo, statistics, maps, photograph of a product etc.

TIP: Try to think about your chosen event in terms of whether or not this news is published by a number of newspapers or web sites? Can you answer to the question "Why happened? "Why is new here" by reading news? If you answered yes to the first question and can identify "what is new" responding to the second question, this means that you are on the right track.

TIP: This assignment requires students to select only one or two concepts from the topic and illustrate them by using news critique. It is not possible to discuss everything from the lecture in such short assignment.

Attachment:- Lecture-8.rar