Assignment:

Through the conceptualisation and writing of a creative brief, this assignment helps the learner to develop an understanding of the key components in marketing communication and the importance of effective briefing of the advertising agency.

TASK:

Construct a Creative Brief for a fast-moving consumer good (consumer packaged good) for an advertising campaign for the Singapore market.

A creative brief is a document designed to channel creative and media efforts of the advertising agency toward a solution that will serve the interests/objectives of the client. The creative brief will provide a framework to inspire copywriters and other creatives, as well as
the media team. It represents an agreement between the client and advertising agency on what an advertising campaign is intended to accomplish.