Assignment
This assignment has to be INNOVATION Focus. INNOVATION always started as invention (not need to be new to the world, but something new to the market) and it is considered successful innovation when there is commercial value to buyers and themselves.
You have to identity which INNOVATION the selected airlines invented (the first to introduce or used or invent to ASIA Market) and provide the outcome of it, meaning to discuss the success factors, the value created for buyers and themselves, provide with citation and example in detailed.
This assignment is referring to Singapore Airlines in ASIA Market, and versus Cathy Pacific. You need to focus on what did the company INNOVATE (NEW) within Asia. Compare both companies and analyse WHY they are successful in the INNOVATION mentioned, HOW they are successful and what VALUE does it bring to buyers and themselves.
Referencing Style: Harvard (MS Word > References Tab > Insert Citation > Add New Source> Select and Enter the right Information e.g. website (provide link), ebook (provide details) etc).
- Do not use website- Wkipedia, Share slide, Investopedia, sample assignment website.
- All statements, diagram, graph with Citition source. For diagram "Adpoted from ......"
- All statements must be substantiated by a government data using charts or tables.
- No need to include brief company history.
600 words of concise information to provide in-depth knowledge and understanding on your RESEARCH, ANALYSIS and JUSTIFY it with examples.
Subject: PEST Analysis & 5 Portal Analysis on INNOVATION FOCUS.
Company: Singapore Airlines and Cathy Pacific in ASIA MARKET
Requirements:
INTRODUCTION (200 words)
- Discuss about the company's need to innovate.
- Discuss about the company's market share in comparison to the rest of the players in the industry (% of the revenue of the company compared to the industry is required) - Airline players in ASIA market ONLY.
- Discuss about key competition in the market - Airline players in ASIA market ONLY.
- Discuss about the government influence (if any) - within ASIA market ONLY.
PEST & 5 FORCES ANALYSIS (200 words each)
- Discuss focus is on how the factors will affect the airline industry in asia market and how it will affect airline innovation?
- Present PEST Analysis
- Portal Five force framework must with diagram and citation. Each Portal must identify (either High, Medium, Low). Take note the five Portals cannot be all High or Low. It must be combination either High, Medium, Low.
- State the context of the discussion - Airlines in ASIA MARKET.