Assignment
The videos in this module clearly suggest that corporate social responsibility (CSR) is "the role the company plays in supporting society" and "many companies are trying to find ways to make money, while doing something positive for society." The idea is that companies are responsible for "doing well while doing good."
To better prepare for this discussion, take a few moments to review the following videos:
Neiling, E. (2008, December 11). Impact of corporate social responsibility [Video file]. Retrieved from https://www.youtube.com/watch?v=iD8OOLqbQ9U&feature=youtu.be
Pohle, G. (2008, February 12). IBM study: Corporate social responsibility [Video file]. Retrieved from https://www.youtube.com/watch?v=PdkYieDuVvY&feature=youtu.be
Films Media Group (Producer). (2008). Corporate Responsibility Index (CRI) [Streaming video] [5 min 7 sec].
For your discussion:
Identify a recent example of a company that is attempting to "do well, while doing good."
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
Identify a recent example of a company that has cut corners and done damage, while doing well financially.
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
Compare and contrast each company's CSR report.
What drives CSR in these companies? Is the reason linked to pragmatism, ethics, strategy, or some combination?
Identify the key stakeholders impacted by the CSR policies.
Discuss the impact of these companies' choices on the company's image and competitive advantage. Consider the global aspect, if the company(s) is a global company.
Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students. See the SBT Discussion Rubric for how you will be evaluated for this activity. You are also expected to read the responses to your original posts, and if a classmate raises a question or an issue that warrants a response, you are expected to respond.
Your responses to the discussion questions should relate the assigned readings and viewings to the discussion topic and should not consist only of personal opinion. Your opinion is important to the discussion, but you should add connections to the material to support your views. Without a foundation in the literature, your opinion has little professional value. For example, "Based on Trevino and Nelson's stance that cultural relativism creates an environment where unethical behavior is justified through the cultural discourse (year, P#), the discussion should center around....". This type of statement allows you to connect your views to the literature. This is possible even when you are providing personal examples.