Assignment

The assignment consists of a research report which addresses the influence of personality on online social behavior. The assignment will be marked with a 0.1 and counted as an attempt, with no further feedback given, if any plagiarism is found.

This term, describe and analyze how personality affects tourists' online social behavior from a quantitative perspective. In your literature review you should adopt a funnel approach. In other words, you start out broad by describing what academics consider personality, provide descriptions etc. Next, narrow your discussion and explain to the reader how personality is related to behavior, specifically tourist behavior. Possibly make inferences on how personality could be associated with tourists' online social behavior. Finally, focus on a specific aspect of personality (e.g., sensation seeking) or a wider range of personality traits (e.g., the Big 5) and convince the reader that this aspect is the most interesting predictor for a certain online behavior. It will include:

- Review academic literature;

• Construct relevant research questions;
• To set-up a proper questionnaire;
• To analyze the quantitative data;
• Compare the analysis of the primary data to the literature review;
• Make recommendations based on quantitative research findings;
• Write a professional report according to APA guidelines.

Please do not include all the individually filled out questionnaires in your report. One (not filled out) copy in the appendix will do. The actual survey may be in any language, granted you put an English version in an appendix. You will collect (at least) 40 responses to your questionnaire.

We recommend using one of the following references for the measurement of personality in your survey :

Barnett, L. A. (2007). The Nature of Playfulness in Young Adults. Personality and Individual Differences, 43(4), 949-958.

Gosling, S. D., Rentfrow, P. J., & Jr., W. B. S. (2003). A Very Brief Measure of the Big-Five Personality Domains. Journal of Research in Personality, 37(6), 504-528.

Hoylea, R. H., Stephenson, M. T., Palmgreen, P., Lorch, E. P., &Donohew, R. L. (2002). Reliability and Validity of a Brief Measure of Sensation Seeking. Personality and Individual Differences, 32(3), 401-414.

Rammstedt, B., & John, O. P. (2007). Measuring Personality in One Minute or Less: A 10Item Short Version of the Big Five Inventory in English and German. Journal of Research in Personality, 41(1), 203-212.

The assignment will be marked with a 0.1 and counted as an attempt, with no further feedback given, if any plagiarism is found. The first page of the report must include the sentence, "I, (your name), have read the plagiarism appendix to the course outline, and I am absolutely certain that my report contains no plagiarism." Otherwise we will not begin to mark it or give feedback.