Assignment

TASK

You have been employed in a company that advises people who are interested in starting their own business. Your supervisor has asked you to write a promotional article of around 1500 words to encourage people to start their own businesses. The work must be in formal English and use appropriate references as it will be published in an academic journal.

The article should start by introducing the reader to the general concept of innovation and entrepreneurship and consider the personal characteristics required by someone who will successfully launch their own business.

Using reliable sources, the article should discuss the risks that innovators and entrepreneurs take before outlining the rewards of a successful entrepreneurial venture.

The second part of the article should look at the importance of planning and the development of the business plan.

This section should look at the areas that a business plan should cover and the value of a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on the business concept chosen.

Please note that Harvard Referencing must be used throughout the assignment.

These are the sections:

Innovation
This should explain that there are difficulties in defining the term but give some definitions from sources then illustrate with examples and finish by indicating common elements of innovation.

Entrepreneurship

Again, this should explain that there are difficulties in defining the term but give some definitions from sources then illustrate with examples and finish by indicating common elements of entrepreneurship.

Characteristics
Analyse rather than list - think of good examples.

Risks and Rewards
This part is not just about money!

Planning
Think about why it is important to plan.

Business Plan Components
What should you put in a business plan? Why?

SWOT
Analyse rather than describe. Why is this important?