Assignment

Strategic Plan Part I: Proposal of a New Division

Strategic Management: A Competitive Advantage Approach 16thEdition, Fred R. David, Forest R. David

Use the Strategic Planning Outline (See below the guide outlineand grading guide) as a guide to complete sections of the capstone project each week. A final strategic plan is due in Week 5. Cite your resources.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

• Describe how the division addresses customer needs and achieves competitive advantage.

• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

• Explain how the vision, mission, and value of the new division align with the company's mission and vision.

• Summarize how the vision, mission, and values guide the division's strategic direction.

• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Strategic Planning Outline

I. Title Page

II. Table of Contents

III. Executive Summary

IV. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

V. Strategic Plan Part 2: SWOTT Analysis - Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.

VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

VII. Strategies and Tactics Section

VIII. Conclusion

IX. Reference Page.