Assignment

Select a company that is public and enjoys extensive analyst coverage (e.g., Apple, GE, Southwest Airlines, Walgreen, Exxon Mobile) to insure access to sufficient financially oriented material regarding your chosen company. The more information available, the easier it will be to perform the financial analysis.

As you move through the nine steps in conducting your analysis, you will research the market at each step for relevant data on your chosen company, including analyst reports and market information. Disclose all assumptions you are making in the case study (e.g., revenue growth projections, expense controls) and provide supporting reasons and evidence behind those assumptions. As your case study analysis develops over the span of the course, you will synthesize the research data and outcomes of the nine-step assessment process in order to assess the long-term financial health of the chosen company.

Component 1:

For this assignment, apply the following two steps of the nine-step assessment process to develop a 500-word analysis of the company you have selected and which has been approved by your course instructor:

1. Analysis of Fundamentals: Goals, Strategy, Market, Competitive Technology, Regulatory, and Operating Characteristics

2. Analysis of Fundamentals: Revenue Outlook.