Assignment

Research visions from organizations in industries other than your own. Find a vision statement that provides an engaging picture for the future of that organization and is detailed enough that external stakeholders can relate to it in a meaningful way. In a paper of 750-1,000 words, address the following:

1. Describe the company and its vison statement.

2. Discuss the attributes that make the vision meaningful.

3. Explain how the vision statement is appropriate for the organization and why the vision statement is appealing to stakeholders on both a cognitive and emotional level.

4. Evaluate whether or not the vision statement encourages organizational change. Provide rationale and examples to support your assessment.

5. Compare and contrast this vision to that of a successful vision in your field, industry, or organization. How do the attributes for a vision in your field or industry differ from those in other fields or industries?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.