Assignment

Research Google on its own Website, the public filings on the Securities and Exchange Commission EDGAR database and any other sources you can find.

The annual report will often provide insights that can help address some of these questions. Write a six to eight page paper in which you:

1. Analyze the five forces of competition to determine how they impact the company.

2. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

3. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Analyze the competitive environment to determine the corporation's most significant competitor.

4. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

5. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. 6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.