Assignment

Report (2000 words)

For this assignment, in groups of 4 to 6 students, you need to undertake research with current Holmes students (at least 20 students) and analyse their decision in choosing Holmes as an institution of study in Australia. Research methodology should be discussed with lecturer in week 7. You should consider the following factors in each section of your report:

Part 1

- Describe the demographic and psychographic characteristics of the sample students

- Analyse the consumer decision processes involved with choosing Holmes over other providers.

(How did they arrive at the decision to study at Holmes and factors that have impacted on their choice?)

- Based on your findings, what recommendations can you make to education providers in their effort to recruit international students?

Each group member is responsible for a distinct section of the report, which should be indicated in the submission. You need to work together and discuss each other's ideas. The key premise to this assignment is to analyse your practical findings. Students are expected to demonstrate research beyond the text book and source relevant academic journals.

Additional Notes: It is expected that you explore the topic, consult resources beyond lecture notes and the course text. For an academic work, you are required to primarily use models and theories, found in the textbooks, journal articles, and found through your own research to support your argument/analysis - this should be supported by explanation to show your understanding and application of the concepts.

Attachment:- Marketing Research Report.rar