Assignment
QUESTIONS:
In the first 3 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models.
1. What is a Business Model? At least 2 paragraphs.
2. According to the Business Model Generation and/or Strategic Management Concepts and Cases literature, what is a business model? (Discuss/analyze well beyond a definition). You will need at least 2 scholarly articles and subsequent write-up.
Youtube Videos:
1. "Alexander Osterwalder: The Business Model Canvas"
2. "Alex Osterwalder - From Business Plan to Business Model"
3. What role do value propositions perform in successful business models? This must be at least 2 paragraphs.
Youtube Videos:
1. "Alexander Osterwalder: Mapping Customer Pains to Value Proposition"
2. "Value Proposition Canvas Explained"
4. How does "Brainstorming New Business Models" by answering the "What If" questions impact successful businesses? This must be at least 2 paragraphs.
Video- "Tools for Business Model Generation [Entire Talk]: Alexander Osterwalder, Author With Steve Blank.
Resources Textbook:
Osterwalder, A., &Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons. ISBN: 9780470876411.
Rothaermel, F. T. (2017). Strategic management concepts (Custom 3rd ed.) New York, NY: McGraw-Hill. ISBN: 1259912779.