Assignment

Question 1

What is the decision process by which customers come to purchase consumer products?
A. marketing
B. segmentation
C. resource management
D. consumer behavior

Question 2

What type of variables are lifestyles, opinions, interests, and attitudes referred to as?
A. geographic variables
B. demographic variables
C. psychographic variables
D. product use variables

Question 3

What are the tangible and intangible qualities that a company builds into its products?
A. features
B. requirements
C. benefits
D. safety devices

Question 4

Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?
A. stable market pricing
B. high profits
C. stable market activity
D. high market share

Question 5

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?
A. psychological influences
B. need recognition
C. brand loyalty
D. emotional motives

Question 6

A farmers' market is an example of which type of distribution channel?
A. direct distribution
B. retail distribution
C. wholesale distribution
D. distribution by brokers

Question 7

An online comic book store is an example of which type of intermediary?
A. marketer
B. sales agent
C. broker
D. retailer

Question 8

Which of the following least describes the purpose of point-of-sale displays?
A. to inform customers about the benefits of the products
B. to entice customers to buy additional products
C. to make it easier for customers to find products
D. to promote the reputation of the company offering certain products

Question 9

What is the term for the type of competition based on buyers' perceptions of the benefits of products offered by particular companies?
A. institutional competition
B. monopolistic competition
C. forced competition
D. brand competition

Question 10

What is selling the rights to place a brand name on products such as t-shirts referred to as?
A. international branding
B. national branding
C. private branding
D. licensed branding

Question 11

Which of the following terms refers to the monetary amount added to a product's cost to the seller in order to sell it at a target profit?
A. profit margin
B. breakeven cost
C. revenue
D. markup

Question 12

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?
A. national brand
B. private brand
C. luxury brand
D. licensed brand

Question 13

What is the term for intangible products, such as time, expertise, or an activity that can be purchased?
A. industrial goods
B. personal goods
C. risky assets
D. services

Question 14

Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?
A. producer representative
B. retailer
C. syndicated seller
D. broker

Question 15

Which of the following is crucial for high-priced consumer products such as homes and cars?
A. creative selling
B. interactive marketing
C. missionary selling
D. order processing

Question 16

Phillip is an independent intermediary who deals in the local produce market of northeast Ohio. Over the years, he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores. Which of the following titles best describes Phillip's role in the distribution mix of northeast Ohio produce?
A. wholesaler
B. retailer
C. sales agent
D. broker

Question 17

Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, and calls for luring a different type of customer. This is an example of what type of market segmentation? ?
A. geographic
B. demographic
C. psychographic
D. product-use

Question 18

Odd-even pricing falls under the category of which of the following? ?
A. price fixing
B. psychological pricing
C. market pricing
D. price lining

Question 19

What is the term that encompasses a good, a service, or an idea designed to fill a consumer need?
A. product
B. firm
C. want
D. utility

Question 20

Which of the following refers to the combination of channels that a firm selects to get a product to end users?
A. distribution mix
B. transportation strategy
C. merchandising system
D. marketing plan

Question 21

What is the name of the application used for searching, sifting, and reorganizing pools of data to uncover useful information?
A. data warehousing
B. data access
C. data tapping
D. data mining

Question 22

In a __________ system, the customer is part of the system during service delivery.
A. high-contact
B. low-contact
C. customer
D. quality

Question 23

What feature does a firewall provide?
A. Internet access
B. protection from electrical surges
C. connectivity between stations in a LAN
D. privacy protection

Question 24

When Dell Inc. shares information to improve the overall flow through a system composed of companies working together, it is engaging in which of the following?
A. distribution chain management
B. total quality management
C. supply chain management
D. service channel analysis

Question 25

Which of the following best describes supply chain management?
A. The principle of improving the supply chain by focusing on the slowest step in the chain.
B. A limitation on the number of suppliers allowed to supply a particular company.
C. The complete movement of raw materials throughout a manufacturing or service facility.
D. The principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

Question 26

Which of the following BEST describes enterprise resource planning?
A. an information processing application for routine business activities of a company's business units
B. an information system for organizing and managing a firm's activities across product lines, departments, and geographic locations
C. a system used for transforming data into information for use in decision making
D. a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics

Question 27

Which of the following best describes ISO 9000?
A. The concept that all employees are valuable contributors to a firm's business and should be entrusted with decisions regarding their work.
B. The redesigning of business processes to improve performance, quality, and productivity.
C. A program certifying that a factory, laboratory, or office has met the quality management standards of the International Organization for Standardization.
D. A certification program attesting to the fact that a factory, laboratory, or office has improved environmental performance.

Question 28

What system allows outsiders limited access to a firm's internal information systems?
A. intranets
B. firewalls
C. extranets
D. directories

Question 29

What is the name of software and hardware that prevent hackers from accessing a company's internal network?
A. partition
B. firewall
C. extranet
D. index

Question 30

Which term refers to how well a product does what it is supposed to do?
A. capacity
B. consistency
C. reliability
D. performance

Question 31

What name is given to the process by which a company analyzes another company's product to identify desirable improvements in its own product?
A. quality reliability analysis
B. benchmarking
C. performance quality analysis
D. competitive product analysis

Question 32

Which component directs the computer to the correct resources to use and how to use them?
A. an application program
B. system software
C. an electronic spreadsheet
D. a database

Question 33

Which term describes the idea that quality belongs to each person who creates it while performing a job?
A. quality control
B. quality ownership
C. quality circles
D. total quality management

Question 34

Which of the following terms refers to all activities involved in getting quality products into the marketplace?
A. quality control
B. quality reliability
C. total quality management
D. performance quality

Question 35

What system includes data conferencing and videoconferencing?
A. electronic communication systems
B. electronic conferencing
C. group systems
D. data communication networks

Question 36

Which cybercriminal activity refers to the act of luring Internet users to bogus Web sites?
A. computer virus distribution
B. spamming
C. phishing
D. Trojan horse distribution

Question 37

What type of network links computers and workstations, usually within one building?
A. satellite communication
B. global positioning
C. personal digital
D. local area

Question 38

Which term refers to all the activities involved in making products-goods and services-for customers?
A. operations
B. processes
C. planning
D. scheduling

Question 39

Who is the person who is in charge of operating systems for gathering, organizing, and distributing information?
A. production manager
B. operations manager
C. information systems manager
D. research and development manager

Question 40

Which of the following refers to the receiving, storing, handling, and counting of all raw materials, partly finished goods, and finished goods?
A. materials handling
B. inventory control
C. quality control
D. wholesaling.