Assignment

Question 1:As we have been discussing, social media has ushered in a new era of public relations. It puts the leverage in the hands of the customers. That presents great new crisis management challenges for the public relations professionals.

Question 2: Let's continue discussing the changes in consumer relations and public relations as a result of globalization.

Assignment :

Resource: The Practice of Public Relations, Ch. 10

Review the Case "Don't Mess with the Queen of Social Media" on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Format your paper consistent with APA guidelines.

Attachment:- Case Study.rar