Assignment
Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Depending on the size and scope of the event, many different promotional avenues are available including print, radio, and television advertising, creation of an event specific website and the use of social media.
Review the existing promotion plans and materials you received from the event coordinator during the "Event Coordinator Interview" you conducted for your Topic 2 assignment. Think about the event you are planning and determine how you can create additional promotional strategies and pieces that build on what is already in place to promote the event to targeted participants, the local community and potential volunteers. Use the "Event Promotion" handout to create an event promotion plan. In Topic 3 you generated ideas for implementing two forms of digital media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, blogging, event website, etc.) to promote your event and engage the community and volunteers. Feel free to build on that content as part of your event promotion plan.
In addition to the steps above, you will create an event flyer and a written piece that could be placed in local newsletters, newspapers, and magazines. On all artifacts, be sure that you provide a consistent visual and written message. Use the "Event Promotion" handout to ensure you provide a consistent message in all of your promotion formats.
Submit your completed "Event Promotion" handout along with the flyer and written piece by the end of Topic 6.
APA format is not required, but solid academic writing is expected.
Event Promotion
One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Think about the event you are planning and determine how you can promote the event to targeted participants, the local community and potential volunteers.
Message Components
Who is the event targeting?
Participant message:
Spectator message:
Volunteer message:
What is the event? Describe it here.
When and Where will the event take place?
Why should people get involved with the event?
Participant message:
Spectator message:
Volunteer message:
How can people learn more about the event? Remember to include contact information and direct people to digital resources here.
What sponsor information needs to be included in your communication?
Promotion Mediums
What twoforms of digital media are you using to promote your event?Include links to the digital media by pasting them in the space below.
How are you using this digital media? Explain what you are posting, the frequency of posts, and how you are driving potential participants, spectators, and volunteers to the media.
To whom will you distribute the print flyer? List recipients below. Remember to include community businesses and sponsors on your list.
To whom will you distribute the written piece? List recipients below. Remember to include sponsors on your list.