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Management Studies

Assignment

Please answer all questions

Typed, 2 pages, single-spaced, 12-pt font, 1" margins

CASE QUESTIONS

1. According to the case, what are some of the risks of following an observed consumer trend, like LOHAS?

2. Did Frito-Lay's complex distribution network affect its marketing strategy? If so, how? If not, why not?

3. Is corporate culture an asset to the company? Why/why not?

4. Why should a company like Frito-Lay's make such major moves toward sustainable and ethical sourcing? What are the benefits? What are the costs?

Attachment:- Lay_case_study.pdf

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92270480

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