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ASSIGNMENT

Organizations often face the "build it or buy it" decision: whether to expand "organically," or to expand through some form of business combination such as mergers or acquisitions, joint ventures, licensing, franchising (a form of licensing), or contractual, strategic alliances.

In your short paper, discuss the key advantages and disadvantages of organic expansion and each of the listed forms of business combination for an international expansion. Support your views with relevant examples.

Provide constructive critiques along with supplemental insights. Support your critique with sound reasoning and evidence.

Paper Requirements: Your paper must be submitted as a 1 to 2-page Word document (not including cover or reference page) with double spacing, 12-point Times New Roman font, one inch margins, and sources cited in APA format to support your response.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92406993
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