(Answered) Assignmentopening case the invisible global retailer and it

Management Studies

Assignment

Opening Case: The Invisible Global Retailer and It Reentry into US Markets

• How do non-German markets figure into the Otto Group's strategy?
• What do you think the firm has had to do to plan for this level of international expansion?
• Which country-entry modes does the firm appear to prefer? Does it vary these modes?

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Marketing Management, Management Studies

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