Assignment

Objectives:

Design emphasis on type, expressiveness and introduction to identity. This project looks at language in its connotative and denotative forms and appropriates them into a visual metaphor. This will utilize Adobe Illustrator for the first conceptual piece. Photoshop and InDesign will also be used after the core art is built as students are introduced to mockups, page layout, and designing on the grid. InDesign and page layout skills will continue with Project 3B.

Problem:

Start with a word, write it down. Write another word. Keep going until you find a word that interests you. Look for words that are verbs, adjectives and adverbs. You want a word that describes action or a state of an object, typically they seem to be easier to use and more versatile. The word you choose will be the object and the way in which the word is handled on the page will be your metaphor.

Restrictions & Tips

Black ink on white background.

• You may use ONE color as a focal point of some sort that makes sense for the design. This is optional and not required. A halftone of black is considered your one color.
• Remember to think of the letters as shapes in reference to the surrounding space.
• The word must be legible to the reader.
• All letterforms must have a solid fill. No outlines. No stroke to any of your letters.

Steps:

Begin thumbnail sketches! Be sure to create them in a square shape. You may either use a ruler to create squares on a blank page in your sketchbook or print out squares to include in your sketchbook. At least 30.Discuss in groups. Final will be picked for you to digitally render.