Assignment

Objectives

Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
Create a digital marketing plan for inclusion into the business plan.

Key Assignment Draft

Throughout this course, you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research, and insert it into your business plan framework. This compilation should include the following sections:

• Expanded Market Environment
• Marketing Mix
• Digital Marketing Plan
• Social Media Strategy
• Financials (adjusted and expanded to account for marketing expense and success)

Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.

Add the following sections to your plan:

• Digital Marketing Policy (content standards, disclosure requirements, and other standards)
• At least 1 of the following:

o Philanthropy
o People
o Participation

Note: Each section should be no longer than 1,500 words. Depending on the venture marketing approach, the marketing mix and digital marketing strategy documents will vary in length, detail, and complexity. In general terms, most business plan sections should be between 500-1,000 words.