Assignment

MPR events are all around us. They can be large, small, formal, or informal and can often include more than one organization. Using the company that I used is starbucks plan an event that will be a good fit for it.

Part 1: Creating an Event

• Develop the event. Explain how it aligns with the firm's mission with a definable target audience.

• Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of the sponsoring organization.

• Create a presence so that the firm's message and sponsorship will be remembered.

• Provide a souvenir so that people will remember your event and company.

Part 1 of the Individual Project should be 3 pages in length.

Part 2: Notifying Connectors

• Notify connectors before the event. Create a 1-page pitch to the media.

• Write a 1-page recap of the event with quotes of attendees.

Part 2 of the Individual Project should be 2 pages in length.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 pages.