Assignment:

Logistics and Customer Value The connection between Logistics and Customer Value is not always clear.

Part of the problem is that the term value means different things to different people; it is somewhat subjective even when it can be calculated objectively, as there are factors of judgment involved.

This Assignment will assess your knowledge based on the following outcome:

Recommend how logistics can be coordinated to ensure customer value.

This Assignment has you consider several factors of judgment from this perspective. Ensure that your paper includes each of the following topics with an appropriate breadth and depth demonstrating knowledge of the outcome.

? Iceberg Effect How is the Iceberg Effect an illustration of a factor of judgment?

? Perception versus Reality How does the concept of Perception versus Reality impact the interaction between stakeholders that need to work together to get results within the professional career field of logistics?

? Review these two concepts and include a comparison of the Iceberg Effect and Perception versus Reality principles.

With a focus on accuracy, describe how these concepts would aid an employee in making a recommendation related to a purchase decision.
Complete your work in an APA style paper including:

? APA Cover Page

? APA Content with Indented Paragraphs (three Full Pages)

? APA Reference Page

? APA Formatted Citations (three References Minimum)

Directions for submitting your Assignment

Write your paper in a Microsoft Word document and save it in a location that includes your name and the title.