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Management Studies

Assignment

Length: 700 words.

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 700 words, present a rebranding strategy for the product, including the following:

1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92558833

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