Assignment

Instructions: Identify 2 web sites which provide services for individuals over 50+. Prepare a report using a word document (MS-Word File). Identify at least 5 key marketing issues (Issues could be access to website, design and layout of website, appropriateness of services, selection of target market, pricing related issues, puffery, pop-up ads, distribution of services, security to personal profile etc.) associated with each site. Identify the importance of each key point. Complete your assignment by adding appropriate comments, critics, opinion, and illustrations etc. Ensure that you have answered the following questions in your concluding paragraph.

1. What are the marketing and ethical issues associated with these sites?
2. As this consumer group ages will these issues become more or less important?

Evaluation Criteria: This assignment will count toward your final grade. The report will be graded out of 20 based on the, identified key marketing and ethical issues for each site and importance of each key point, comments, critics, opinion, and illustrations, and conclusion, overall clarity, grammar, presentation, and references (Use APA Style). It should not be exceeding 5 pages, one-sided, Arial font, font size 12, 1.5 Line spacing. For complete evaluation scheme, see the rubric attached herewith.