Assignment

Industry: Pharmaceuticals
Client Company: Bayer
Home Country: Germany
4 prospective countries: Canada, Chile, India, China

Question:

1. What is the comparative market size of the industry in each of the 4 countries by 2020? (Hint: Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries) and how might that impact your decision on prioritizing the countries in your global business strategy?

Group Project Background:

The Group Strategy Project of this seminar involves writing a proposal for a foreign direct investment by a major real company into a foreign country. This Part 5 Assignment is designed to provide the global industry comparative analysis that will support your decision as to which industry (Part 5) / country (Part 6) / firm (Part 7) in which to make the foreign direct investment. Thus Part 5 focuses on industry choice and a preliminary country choice. In Parts 6 and 7 you will continue your research and analysis by performing a more detailed country choice and in Part 7, a partner firm choice.

Please use a minimum of 3 scholarly sources.