Assignment

In this assignment, you will consider how you would direct your own company in response to the economic regulations that apply to all international businesses.

Here is the first question on the Discussion page. Be sure to respond to the following questions:

Suppose you run a successful hat manufacturing business in the United States and you want to expand into the global market.

• Select at least one international market to enter from the following: European, Asian, or African.

Please respond to all of the following prompts in the class discussion section:

• What strategies will you use to enter this market given what you know of its history?
• What international trade regulations will you have to be aware of as you open in this market?
• With which institution(s) and government(s) will you be working in this market? How will you address their requirements?
• What do you think are the most important benefits/challenges of international marketing?