Assignment

In preparation of the final written project for this course, go out to a retailer or other type of merchant and ask questions about something you would like to purchase either now or in the near future. Try to pick a location where there are active sales staff present (for example, Best Buy, Apple Stores, Nordstrom, Sephora, Buckle, and car dealers).

As you are participating in the sales process, try to observe how the salesperson presents their product as well as how they handle their dialogue with you, the customer.

Now answer the following questions:

1. Describe the location and type of product or service being offered.

2. What elements of style and technique from our textbook Sell did you observe in the salesperson's presentation?

3. Was the salesperson successful? Did you or will you purchase the product or service either at the time of the event or in the future? Explain why or why not.