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Assignment

Imagine you are an executive for BP, and you are preparing a presentation for the board of directors about the organization's direction.

Create a 10- to 15-slide Microsoft PowerPoint presentation, with speaker notes, in which you address the following:

· Evaluate the planning function of management as it relates to the organization's goals and strategies. Use steps in the planning process outlined in the text.

· Analyze the influence that legal issues, ethics, and corporate social responsibility have had on management planning at BP. Provide at least one example for each.

· Analyze at least three factors that influence the company's strategic, tactical, operational, and contingency planning.

Format your paper consistent with APA guidelines.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92311306
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