Assignment

Imagine that you are the marketing manager for a healthcare organization.

You and your team would like to create a marketing message to target the organization's primary market.

It is your job to convince the governing board to give your team the funds it needs to produce the message.

Introduction to Health Care Management 3 Create a PowerPoint presentation of no less than five slides (not including the title slide and reference slides) in which you explain the value of creating and implementing a marketing plan for the organization, provide an example of an effective marketing message, and discuss various appropriate marketing vehicles for your organization.