Assignment
How will accomplishing these objectives support your success in management? What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain your answer.
Course Objectives: Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations.
Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment.
Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales.
Explain how marketing results are gathered and assessed for healthcare organizations.
Plan a marketing strategy for a healthcare organization that increases market awareness in a target market.