Assignment
Guidelines for Sales/Marketing Management Strategy Report
Your business report should be about ten pages long. Use Times Roman 11 font, 1.5 spacing, and number all the pages of your report - except the cover page.
Below are some guidelines for your report but these should not prevent you from taking a creative approach in your report. However, you should prepare a report that you'd be proud to give to a future manager at a company where you will work.
Topic (Title): Sales/Marketing Management Strategy for to Today's and Tomorrow's Customers
Author: Your first and last names
Executive Summary: Abstract (brief summary) of your report in 150 words or less
Approach: What approach are you going to take in discussing your topic? For example, focus on the use of social media strategy for a particular company or industry.
Who is the customer target market for your strategy? (demographics, psychographics) Consider providing a clearly legible Table, Figure, or Graph then briefly discuss it. Give the precise source underneath the Table, Figure, or Graph.
How Can Social Media Be Used in the Selling Process? Explain how the company or industry should use develop and implement your proposed strategy; include "real world" examples of social media being used effectively or ineffectively by "real world" companies.
Some Key Advantages and/or Disadvantages in Using Your Strategy: Table, Figure, or Graph could be used here to summarize this information. Make sure the table, figure, or graph is legible to readers and provides its source.
What should your company do now to start implementing your proposed strategy? Recommend specific steps for your company or industry to take now or in the future to profitably market to target customers.
Format for citing references: See how references are presented in our sales management textbook or the journal articles you've read. Proper formats are shown in the examples below:
Article Example: Johnson, Peter E. and Debra Simpson (2015), "Customer Loyalty in Multinational Markets: A PLS Path Modeling Approach," Journal of Awesome Marketing, Vol. 4, No. 2, pp. 123-143.
Webpage Example: Largent, Samuel (April 13, 2015), "Twelve Tips for Building Customer Loyalty,"