Assignment

Guidance to students in their revision for the final exam

Discuss the differences among the intensive, selective and exclusive distribution strategies. The characteristics of convenience, shopping, specialty and unsought goods play a major role in determining the marketing mix for products in each of these categories. Briefly describe the distribution strategies (intensive, selective, or exclusive) of each type of product. Which channel member(s) is/are most likely to bear the promotional responsibility for each type of product? 300 words only

Guidance to students in their revision for the final exam

Discuss the elements in the communication process. How can a marketing communicator, such as an advertiser, reduce noise when communicating a product message to the target audience? [Note: Noise may occur at any stage in the communication process.] 300 words only

Guidance to students in their revision for the final exam

Compare simple lists such as a mailing list with a customer database. How has the implementation of Do Not Call legislation changed telephone marketing? 250 words

Guidance to students in their revision for the final exam

List and discuss three common criticisms of marketing. For each criticism, state how you, as a marketer, might respond to the criticism. 250words.