Assignment

For Part I of the exercise, you can analyze the smartphone segment from 2007 on, using Apple (iPhone) as the first mover, Samsung (LG, etc.) as the second mover(s), Huawei, Lenovo, Xiaomi (and other emerging market producers) as the late movers. Or you can go back further into the history, and use Blackberry (developed by RIM) as the first mover. One paragraph of a brief summary of the industry is enough for this part. You can use References #6 "IDC's report on smartphone market share" in the supplementary material (posted under this assignment) for industrial profile and major competitors.

For Part II of the exercise, only two questions are required:

Q1. Describe the competitive speed in this industry, e.g. is this a fast, standard, or slow-cycle market at the time the first mover initiated its product? (e.g. since Apple launched iPhone in 2007.)

Q3. Identify a first mover, second mover, or late mover, and evaluate whether it has been successful (in terms of market share, profit, growth potential, etc.), and explain why, using the concepts from the textbook as in References #2 (Hitt Page 146-148), and/or supplementary concepts (optional) as in References #4&5.

One or two paragraphs for each question is enough. Feel free to add answers to other questions.

You will need to read the supplementary material to prepare the answer (#1-3 are required, the rest optional; most of the optional material are summarized on Slide#28-32 in LectureNote#8Chapter5.

Attachment:- Strategy_Lecturenote8_ch5comprivalry.rar