Assignment

Explain role and impact of the customisation in differentiation strategy

2000 words

Research Question:

Does customisation has role and impact in differentiation strategy?

Aims and Objective

The aim of this research is: to identify the impact of customisation in differentiation strategy in firms.

The research aims to achieve the following objectives:

The three research aims and objective to be achieved and cover in this report includes:

1. To evaluate the relationship between customization and differentiation strategy.
2. To identify the role and impact of customization in the differentiation strategy.
3. To evaluate the effect of differentiation strategy on company's performance.

PART 1: introduction

Introduction will based on what the write will be doing in this report and how will the writer cover all those parts.

PART 2: research rational (200 words)

Will based on the main research question.

PART 3: the literature review (1600 words)

The literature review will base on the main research question and the aims and objective. (pls enough reference and citation)

• Define business strategy in general and its relation to research key word differentiation strategy
• Definition of differentiation strategy in general
• Definition of customisation
• The concept of customization
• To evaluate the relationship between customization and differentiation strategy
• To identify the role and impact of customization in the differentiation strategy.
• To evaluate the effect of differentiation strategy on company's performance.

PART4: the methodology (200 words)

Please use the information below, because this future research of the project will base on the information on the methodology. And also write to defend why the use of research method.

METHODOLOGY

Collecting primary data will base through Participant observation, the primary data will consists of a number of items in well-structured questionnaire that will be administered to and completed by the respondents. To ensure the validity and reliability of the questionnaire, experts in the field of customisation and business strategy were consulted to review the questionnaire. Multiple Regression Analysis was used to analyse the data.

WHY THE METHODOLOGY

Because researcher can gain direct asses to Chinese commercial banks and customers information (the future research of this report will based on Chinese commercial bankspls)