Assignment

Every company, no matter how well managed, is vulnerable to a public crisis that threatens its reputation or goodwill. Based on the crisis management information discussed in this module, it is important to keep the following items in mind:

• Do not delay in responding to the crisis.
• A high-ranking company official should be designated as the contact for the media.
• Acknowledge the issues in a correct manner and identify with your audience.
• Always focus on the facts when responding to questions.
• Do not respond "no comment" - offer to make inquiry and respond back.

Respond to the following in 1-2 full paragraphs:

Describe how your Capstone company dealt with a public crisis using the steps outlined above.

If you cannot find a recent example with your Capstone company, describe how a competitor or another company handled a recent public crisis.

Be sure to provide enough information about the crisis that I will be able to effectively understand the decisions that were made.