Assignment

Crisis: Brian Williams misrepresented experience in news report 2015

Part I: "Appropriate" Paragraph

Objective: Persuade your reader that the company/organization/person appropriately responded to the crisis for ONE specific reason.

Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument (including evidence and analysis) about why the company responded appropriately. Your paragraph must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or someone else).

Length: Maximum of 300 words.

Part II: "Inappropriate" Paragraph

Objective: Persuade your reader that the company/organization/person inappropriately responded to the crisis for ONE specific reason.

Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument (including evidence and analysis) about why the company responded inappropriately. Your paragraph must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or someone else).

Length: Maximum of 300 words.