Assignment

COURSE DESCRIPTION

Guided student research in business administration; application of analytical or research techniques to business problems.

COURSE OBJECTIVES

As with many of the other courses within the BSB curriculum, this course further reinforces the development of writing and presentation skills, but also builds upon the competencies attained in project management whereby the student rather than the instructor drives the time schedule and must coordinate their own unique set of resources, including scheduling time as needed with the supervising instructor.

REQUIREMENTS

Requirements for this course will vary depending upon the nature of the research project and the number of credit hours a student is enrolled. Research projects are unlimited in scope and have included at other PSU campuses:

Development of business plan to open a restaurant in Uniontown
Development of business plan to start an antique business

Website/Tool

www.kutztownsbdc.org

• Go to the website, click on the graphic in the top center of the page (it is often a picture of light bulbs), then on the side you will see a banner with the words, "Your Course of Action:" in it. Under that will be a series of buttons, click on "Plan" and you will be led to a page that has a link "A template-based, interactive business planning tool. (PitchThenPlan)." Click on the link. You will have to then register to use the tool. If you have difficulty you can call the Kutztown University Small Business Development office. You may also be able to access PitchThenPlan at PitchThenPlan.com

Business Plan Outline

The body of the business plan can be divided into 3 distinct sections: 1) the Pitch, 2) the Plan, and 3) the financial management plan.

"PitchThenPlan" is a comprehensive business development tool. While everything is clear, concise, and easy to use, you will probably have some questions. Please feel free to visit me in my office to go over and problems, questions, and/or ideas that you may have.