Assignment

COUNTRY PROJECT PAPER: MARKET SUCCESS AND ENTRY STRATEGY-

You will write your second paper in five parts as a narrative (not outline) in which you build on the analysis you completed in your first paper and use your critical thinking skills to analyze the factors that will affect your success (positively and negatively) and determine your market-entry strategy. Do not include paper 1 in paper 2. Your paper should be seven to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 7 pages. You must use the headings below for your headings. This paper consists of five Parts

Part 1 Introduction - Must be a heading in the paper

A statement of the purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.

Part 2: Market Entry Analysis - must be a heading in paper

Discuss how the following country variables could affect the success of your business in your chosen country: Each country variable listed below must be a heading in the paper.

• market differentiation - Must discuss three issues such as the potential to make money, selling the product etc. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

• resources - Must discuss three issues such as educated or uneducated laborers, professional services, raw materials. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

• regulations and procedures - Must discuss three issues such as government red tape, duties, taxes. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

• possible risks - Must discuss three issues such as financial, safety, competitive. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

Part 3 Market Strategy Analysis, part 1 - must be a heading in paper

List, discuss, and analyze three specific strategies your company could pursue for the following [pick 3 from the list below]: Each strategy must be heading in the paper. Discuss just 3 topics below notall of them.

• direct investment
• joint ventures
• licensing
• franchising
• exporting
• turnkey projects
• management contracts

For each of the three strategies you choose, discuss how each strategy could be an advantage or disadvantage for the success of your business. Use the names of the three strategies you chose as major headings for this part of your paper.

Make sure your critical analytic perspectives are interwoven with references to the country variables discussed in part 1, and that logical conclusions could be deduced from your writing. Is the discussion logically synchronized? This is the most important aspect of this part of your paper.

Part 4 Market Strategy Analysis, part 2 - must be a heading in paper

Identify, select, and analyze the best strategy of the three you chose, and explain why it is the best strategy for your company. You will need to engage in a comparative analysis using the advantages/disadvantages approach to demonstrate why your recommended strategy is the best one for the company.

Be sure you read and understand the grading rubric for paper 2 to ensure that you meet all criteria.

Part 5: Market Entry Implementation Strategy - must be a heading in the paper

Explain how you would implement the strategy you have recommended for the company. What substantive, specific steps should the company take to implement the strategy? If, for example, you have recommended an export strategy, list and elaborate on your strategic initiatives, considering variables such as various forms of exporting, logistical considerations, government policies, marketing and distribution concerns, the export process, and export intermediaries.

Be sure you read and understand the grading rubric for paper 2 to ensure that you meet all criteria.

Documentation and Formatting

All of your written assignments (including citations and references) must conform to the standards of formatting and documentation found in the current edition of the Publication Manual of the American Psychological Association (APA). With my permission, you may use another style manual, such as A Manual for Writers of Research Papers, Theses, and Dissertations by Kate L. Turabian, or the MLA (Modern Language Association) Handbook for Writers of Research Papers by Joseph Garibaldi. Information on the use of these and other style guides is available in chapter 5 of UMUC's Online Guide to Writing and Research(https://www.umuc.edu/writingcenter/onlineguide/) and on the Information and Library Services (http://www.umuc.edu/library/index.cfm) web page.

At a minimum, each of your papers must

• Be specific about how each country variable relates to your business, and discuss the relevance of all the information in your paper to the startup of your business in the country you chose. Do not include any information in the paper unless you are also including an explanation of its relevance to your business. Giving me the country's history, for example, without indicating its relevance to your business is merely providing filler for the paper.

o To help in the grading process, use the country variables as headings.
o Use at least eight sources (other than the Daniels text) to support your discussion and analysis.
o Remember that, although the minimum length of an acceptable paper is 6 pages, past experience indicates that one cannot do an adequate job of covering all of the required discussion in so few pages.
o Read and follow the grading rubric to ensure that you meet all criteria
o be typed and double-spaced in 12-point Times New Roman font, with margins no wider than one inch
o be paginated, and have no headers or footers other than page numbers
o be prepared in a word processing program (you may submit assignments only in Microsoft Word or Rich Text Format; you may not submit them in PDF or DOCM format)
o contain a cover page with your name, the course name and number, and the title of your project
o Do not include pictures, graphs, or lists in the body of the paper; if you need these to support your facts, place them at the end of your paper as an addendum, referenced in the body of your paper; they will not count toward the length of your paper
o be written in narrative form, not outline (no bullets at all)
o Footnotes of facts are mandatory. Only author name and page number in body of paper for example (Smith, pg. 44). Full footnotes will be at end of paper not at the end of each page.
o Bibliography is mandatory and will include all sources used, which should include, for each entry, the author, title, city and state of publisher, publisher's name, year, and page number. You may NOT cite Wikipedia or any Wiki... as a source in the papers.
o Paper may be reformatted if not in compliance with formatting rules discussed above to determine true length of paper.