Assignment

Context/overview: It is time to brand your product! Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product.

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 - 1,250 words (approximately 3 - 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1" margins.
• Include cover page and reference page.

• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the minimal four reference requirement.

• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

I would expect to see multiple citations listed within each paragraph. Please do not write in Q&A. Have a clear introduction/body/conclusion format.