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Assignment

Conduct a macro-environment analysis for MYER. (Australian company)

You should use the the PESTLE framework.

- focus is placed on the understanding of the purpose of this analysis
- the identification of key factors and the discussion of their overall impacton the industry growth in the future.

Draw your conclusion based on your macro-environment analysis.

Use credible references.

Attached is the latest annual report if needed, otherwise please source for credible sources for references.

So to conclude, what i need is:

1. PESTLE framework for MYER

( Can use http://www.ivoryresearch.com/samples/economics-essay-example-strategic-management-of-tesco-supermarket-pestle-analysis-porter-5-forces-analysis-critical-success-factors-swot-analysis-value-chain-analysis-tesco-strategic-options-core-comp/ as reference, level of standard should be similar or better )

2. Conclude and address key factors, discuss overall impact on future growth.

https://www.dropbox.com/s/q73djo3p6rb4nds/Myer_Annual_Report-2016.pdf?dl=0

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92209456

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