Assignment:
Comments/Feedback
1. Discussion on risks and opportunities in South Africa and China
Evaluation of Commercial Risks
Evaluation of Currency (Financial) Risks
Evaluation of Country Risks
Evaluation of Cross-Cultural Risks
Justification for the chosen country
Depth of analysis
2. Recommendations on entry strategy
Appropriate
Practical
Consistent with unit materials
Identification of advantages and disadvantages of recommended entry strategy.
Overall summary of discussion
3. Literature and presentation
References (relevance and format)
Correct report format
Correct grammar and spelling
Assignment: Global business
Your company(an Australian pharmaceutical company) is considering south Africa and china to expand its business and enter the global marketplace for the first time. As an international operations managers, prepare a report (2500 words) for the company's executive summarising the risks and opportunities in each of these two countries and recommend the best destination . Suggest an entry mode for the chosen country.
You are expected to demonstrate your understanding of the following :
- How to assess country potential through an analysis of risks and opportunities .
- How to identify the best market entry strategy based on the business type and host country business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host company ).
Requirements :
Report format
Word counts : 2500 words
References : 10 references from journals.