AssignmentCoca-Cola's

Please read Chapter 2 Discussion Case: "Coca-Cola's Water Neutrality Initiative" (pg. 43-44). Also, view the discussion case support video.

http://www.pbs.org/newshour/bb/asia-july-dec08-waterwars_11-17/

Using the concepts presented in Chapters 1 & 2 as well as the facts presented in this case, provide a one paragraph response to any five of the following questions and provide a response to two classmates' posts:

1- Identify five stakeholders of The Coca-Cola Company (TCCC) in this case and what each of their interests is.

2- Identify the primary salient public issue facing The Coca-Cola Company in this case and why?

3-In your opinion, which of the six forces that shape the dynamic environment of business (Figure 1.6) apply in this case, and why?

4-Assuming that a stakeholder theory of the firm strategy applies in this case, identify which core argument (the descriptive argument, the instrumental argument, or the normative argument) best supports The Coca-Cola Company and why?

5- If you applied the strategic radar screens model (Figure 2.2) to this case, which of the eight environments would be most significant, and why?

6- If you applied the issue management life cycle process model (Figure 2.3) to this case, which stages of the process can you identify in this case, and how would they apply?

7- In your opinion, did The Coca-Cola Company respond appropriately to this issue? Why or why not?

8- Based upon the supporting video, what were some of the water replenishment efforts made by The Coca-Cola Company?