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• Select a global market into which the company might expand (where it does not exist now). This should be a market with different cultural characteristics so do not choose a similar market such as Canada or United Kingdom.

• Scenario: The company is considering expanding into the global market. As a result, the management team is analyzing the current strategic objectives, the organization's structure and looking at how this change may affect any or all of these areas. This should be a market with different cultural characteristics so do not choose a similar market such as Canada or United Kingdom. The team will present these findings to leadership once completed.

• Create a 10- to 12-slide PowerPoint presentation including detailed speaker notes in which you include the following (excludes title and reference slides in the count):

• Examine the current strategic objectives of the organization.

• Determine the current structure of the organization.

• Discuss how expanding to a global market may affect work functions.

• Recommend structural alternatives that may facilitate the new global strategy. How do these options differ? What are their strengths and weaknesses?

• Determine the key components of a change management strategy for the restructuring.

• Recommend next steps for an action plan.

• Create a "Recommended Structure" infographic (know what is an infographic - think summary decision making poster) in an appropriate format for the organization based on the analysis. This can be done using Microsoft® Publisher®, Word, or sites such as Glogster® or PiktoChart. The infographic should illustrate the team's choice of structure. Microsoft Powerpoint not permitted.

Here is what each slide needs to have

1. Title page 1 slide-0

2. Intro page 1 slide

3. Examine the current strategic objectives of the organization. 1 slides

4. Determine the current structure of the organization. 1 slides + 1 (Standard structure slide)

5. Discuss how expanding to a global market may affect work functions. 1 slides

6. Recommend structural alternatives that may facilitate the new global strategy. 1 slide

7. Create a "Recommended Structure" infographic in an appropriate format for the organization based on the analysis. This can be done using Microsoft Publisher, Word, or sites such as Glogster® and PiktoChart®. The infographic should illustrate the team's choice of structure. 1 slide

8. How do these options differ? 1 slide

9. What are their strengths and weaknesses? 1 slides

10. Determine the key components of a change management strategy for the restructuring. 1 slide

11. Recommend next steps for an action plan. 1 slide

12. Conclusion 1 slide

13. References 1 slide.

Marketing Management, Management Studies

  • Category:- Marketing Management
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