Assignment

Based upon what you learned about Touchpoints (review the following: Customer Decision Journeys pp 45-51, 75, 80, 83 and 84 in Customer-Centric Marketing: Build Relationships, Create Advocates and Influence Your Customers and the below videos), address the below assignment.

Review the the following videos regarding touch points:

https://youtu.be/QzW5ZaqgJX0

https://youtu.be/NaJjn25hTXU

https://youtu.be/RZDutmtw2PM

https://youtu.be/ZAHcbq2upKw

Note that Touch Points are ways in which a business "touches" its customers. In this case, the University is the business and you are the customer. In what ways is the "business" touching its customers. Don't tell me what you thought about in planning a college career. How did, how does and how will CWU reach out and touch its customers?

•Please number and restate each question before you write your answers.

•Remember, when writing for this class, that I look primarily for "Critical Thinking."

•View the rubric to review how the assignment will be graded before you write.