Assignment

Assume you are starting a company to sell one product or service. Create a marketing plan and answer the following questions. Your paper must be in APA format and will be run through the Blackboard SafeAssign plagiarism software. You must have a SafeAssign originality score of 10% or less or you will receive zero points for this assignment.

1. Target Market: describe in detail how you segmented the market, and which target market you will be going after.

2. Positioning: How will you position product/brand in the market? How is your positioning different from your competitors? What is your Point-of Difference?

3. Marketing Mix: Specify and describe in detail the proposed decisions for each marketing mix element (the 4 Ps).

4. Product: Your offerings. What is the consumer need that you discovered, and how will you satisfy it?

5. Price: Describe how you will price your product(s) and why.

6. Promotion: What is your promotion strategy and why?

7. Place (Distribution Situation): How will your company deliver its goods/services to its customers (e.g., stores, direct mail, online, etc)? Why? Present concrete plans on the size and importance of each distribution channel.

8. Create a SWOT analysis.